STEEEEERRIKE! Is a Blinding Fastball Enough?

NOTE:   Here in the thick of World Series season, it reminded me of this post from last spring.


So I was listening to a Grapefruit League game on the radio yesterday and I feel the first stages of  full blown BaseballFever.  I guess it’s time for a baseball/business analogy.

Two pitchers: One consistently throws 97-98 MPH 4-seamers. He has other pitches but nothing spectacular.  The other has a fast ball that doesn’t go much above 86-87. His specialty is alternating the fast ball with a 65MPH change-up.  He also throws a great curve that drops straight down at just the right moment.

They are both about the same age and their ERAs are similar.  Which one is the more valuable pitcher.  The answer according to Schwartz’ Guide To Baseball is the second pitcher.   His variety and control can make him unbeatable.

He has BALANCE

Balance is important in your sales an marketing efforts as well.  You may be bringing in 5 new accounts per month.  That’s all fine and good, but what are you doing to retain and grow your existing clients?

Keep a close eye, not only on revenue but also on how long clients actually stay with you.  A successful business will do it all.

OK – enough of this,  back to the game!  Here’s one of my favorite Yankees combining two of his talents – baseball and music.

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Posted on March 6, 2011, in Lead Generation, Lead Management and tagged , , , , . Bookmark the permalink. Leave a comment.

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