Category Archives: Content Marketing

Why All Businesses Need a Mobile Website or: “I Don’t Think My Customers Use Smartphones”

There has always been a certain resistance to new technology – especially with small businesses. It’s a legitimate point of view that if you invest in every new thing that comes along you’ll be disappointed more often than not. The challenge is to be able to analyze what’s new and make an educated guess about how best to stay current.

Today, it’s more important than ever. Due to the technological revolution of the last 15 years or so, competition is deeper and wider than ever before. A locally run business can easily be challenged by an enterprise that primarily exists in the ether.

When competition for customers becomes fierce, the strong will survive. The strong competitor is defined as the one that provides the best value for the client. Value and service are everything. There is one caveat to that statement:

If your customers can find your competitors easier than they can find you – value becomes secondary.

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Outside the Box and Ahead of the Curve

One of my favorite sketches from SNL’s  Wayne’s World  was when the guest star (memory eludes me) was a cool kid who was on Wayne’s show to announce what the new, cool word would be for the upcoming school year. That not only struck me as funny, it brought back memories of my own school days when it was very important to use the latest phrase.

The words seemed to evolve out of nowhere.   One day,we were showing approval to something or someone by saying it was “Neat.”  Then without warning we switched to “Groovy,” and then to “Boss,”  “Tough,” “Far-out” and on and on. Nobody really thought about who started it or why we all followed.

Think about it – do you have any idea who was the first person to wear a backwards baseball cap (other than actual baseball catchers – who have a legitimate reason.)  Read the rest of this entry

Focus.com 2012 Technology Marketers Handbook

There are always great discussions going on at Focus.com. They’ve just released their 2012 Technology Marketers Handbook. Aside from the fact that I’m one of the contributors to the report, it’s a good read. Check it out.

Survey Monkey now has a Facebook App. Embed Surveys on your Page

If you haven’t used Survey Monkey,  you should check it out.  I’ve used it a few times and it works really well. You can customize the format, questions and how you want to receive your feedback.

They’ve now created a Survey Monkey/Facebook app so you can embed a custom survey directly on your Facebook Page.   I haven’t tried it yet but this link has the instructions on how to add the app and set up a survey.

This app only works on Facebook Pages – not on personal profiles.

If anyone has tried it, or is going to try it,  let me know how it works.  I plan to check it out myself but not until next week.  I’m thinking of doing a survey about surveys.

Level 2 Twitter Tip: Lists Vs. Saved Hashtag Searches

Level 2 Twitter tips are for those who’ve mastered the basics of Tweeting  and are now ready to move on to the real value of the platform.

At first glance, it might seem a little redundant to have the ability to create lists and saved # searches with the same topic.   Depending on what you’re trying to accomplish with Twitter, using both can be invaluable.

Keep in mind that lists and searches have two very different functions.

  • List:  This groups all tweets by users that you manually add to the list. The posts that you see on the list will include all topics that the selected users tweet about.  There will be no tweets from any users who you have not added to that list.
  • Saved Hashtag Search: This  groups all tweets from users throughout the Twitterverse that have posted an update with the hashtag you have designated in the search.

Here’s an example of why I use both.

In my consulting practice I work with some clients on their Content Marketing strategy.   For this discipline there are two areas where Twitter can make me better at what I do, increase my Read the rest of this entry

I Finally Figured Out How I Can Get Value From SCRIBD by Connecting To Blog Posts

I signed up for Scribd maybe 3 years ago.  I used it for a few different things – that all could be done elsewhere and better.

Perhaps I’m late to the game with this epiphany but I am so excited that I found something useful that can provide value to me and to my online community.

So – here’s the deal.   I have a WP.com blog.  It provides the ability for your readers to print blog posts or pages on demand

The challenge, to me, is always that the printed version looks a lot like a screen shot.  Not exactly, because it does strip out the sidebars and the blog header and just gives you the article but…   once printed, the only way the document relates back to you, is through a footer which has the long url linking to the post.

Sooooo… By taking the post after it’s written, cutting/pasting the text into MS Word, then saving it as a PDF you can upload it into a Scribd account.  If you create (the first time) a Word Template, all of your docs will have the same look and feel.

That all takes about 5 minutes adding on to your blog post time.

Then add a link to the bottom of each post which connects to the url for the PDF in Scribd.

I’ve only just started to do this but click on the link below to see how it works.

DOWNLOAD/PRINT A COPY OF THIS POST

Don’t Confuse Social Media with Content Marketing

Conventional wisdom tells us that most businesses have created accounts on “the sites”.   I’m not going to list all of the social media platforms here – that’s another topic for another day.

There’s been much hype over the last few years about successes that have come from posting updates and all the sundry add-ons.  This encourages people to believe that engaging in social media will help grow their business.

That’s a good thing.  Social Media does work when it’s done right.   Is that all there is though? Read the rest of this entry