Category Archives: Marketing
There have been many new technologies come up over the last decade and a half. People tend to jump on the bandwagon often without knowing why and what they hope to gain. After allowing the new technology to fester on its own for a while, it is declared a failure. This is usually followed by a smug “I knew this stuff wouldn’t work.”
There are also those folks who don’t even try to use the new technology because they are afraid they’ll be in over their heads, or they don’t have the long-term vision to realize the potential
Sometime later (often years) eyes begin to open wide. People are dancing. Poets are writing sonnets. Hosts of angels begin to sing. The masses begin to realize what the early adopters grasped at the outset: Read the rest of this entry
This is a subject that I talk and write about a lot, because it’s one of the most important ways to maintain and grow your sales revenue.
I was recently cleaning out some old clothes (at the behest of my lovely wife) and a came across a T-Shirt that I bought about 20 years ago. I got it in a gift shop at LAX. The phrase was “My ship finally came in but unfortunately I was at the airport.” (I shortened it a little for the title of this article.)
I was on my way to speak at a convention of Photo Retailers. My topic was how small retail Read the rest of this entry
One of my pet peeves is when sales or marketing type people fall into a syndrome that I call “Why use one word when you can use ten?”
It seems to be a pretty rampant tendency to ignore the fact that a prospect is not likely to evaluate a product based on the cleverness of the slogan or sales verbiage. In fact, a long, cutesy explanation of something can often miss the target because it doesn’t simply let your audience know what it is your product does. It can even appear somewhat deceptive.
The best example of this that I’ve ever seen is a scene from one of favorite movies of all time – The Muppets Take Manhattan. As they say on the talk shows “let me set up the clip Read the rest of this entry