Category Archives: QR

Direct Your QR Traffic With A Gateway Page

When small businesses board the QR train the first stop is typically a link to their homepage or a vCard. Once they realize that it can go further, the challenge becomes deciding which URL to send their Q-Audience to.

There are so many choices of how best to use QR for your business. Where you want to send people may change from time to time – in fact it is very likely that it will change as you business grows.

I have some tightly targeted QR codes but I also have one that I call my QR Gateway. I actually have this code on a car magnet. Read the rest of this entry

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QR – Not a Drive-By Technology

There have been many new technologies come up over the last decade and a half. People tend to jump on the bandwagon often without knowing why and what they hope to gain. After allowing the new technology to fester on its own for a while, it is declared a failure. This is usually followed by a smug “I knew this stuff wouldn’t work.”

There are also those folks who don’t even try to use the new technology because they are afraid they’ll be in over their heads, or they don’t have the long-term vision to realize the potential

Sometime later (often years) eyes begin to open wide. People are dancing. Poets are writing sonnets. Hosts of angels begin to sing. The masses begin to realize what the early adopters grasped at the outset: Read the rest of this entry