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“Bolt-On” Social Media

I was having coffee the other day with my friends, Heather Flournoy and Chris Roberts. To be more accurate I was actually drinking bottled water which, although she is far too nice to say anything, I suspect was noticed by Heather. Heather is the founder and driving force behind KATONAH GREEN, a very well-known sustainable living community organization and  blog.  Anyway – I digress.

Somewhere in the conversation we got to talking about how some mature businesses have, in the last year or so, tiptoed into the Social Media waters.

The thing is that more than a few of these organizations have added FB biz pages and Twitter accounts primarily because everyone says it’s the new,  Read the rest of this entry

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