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EMEA Use of Twitter as a Marketing Tool Increased from 31% to 61% in 12 Months

According to a study performed by CNBC, the number EMEA business leaders relying on Twitter as a vital tool in their business and marketing efforts, has grown significantly.

Looking at the number of users among European executives who use Social Media as a tool, Facebook continues to lead the pack.  Twitter comes in well below when based on the number of accounts.  77% of execs have Facebook accounts while only 38% have Twitter accounts.

The point to note however, is that the Facebook number has declined in the last 12 months from 81% to 77%, while Twitter use continues to grow.  Their 38%  was up from 31% a year ago.

The CNBC article, posted on 9/13/11 also takes a look at some other interesting trends in business use of technology.  Definitely worth a read.

 

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