Blog Archives

Focus.com 2012 Technology Marketers Handbook

There are always great discussions going on at Focus.com. They’ve just released their 2012 Technology Marketers Handbook. Aside from the fact that I’m one of the contributors to the report, it’s a good read. Check it out.

Noob Guide To Online Marketing (Unbounce.com)

I originally saw this on Pinterest. I haven’t read it all yet – but I will. There’s a lot of stuff. From what I’ve read so far, you will find at least some of it will be relevant to your marketing needs.

You’ll have to click it open in order to see the whole thing.

The Noob Guide to Online Marketing - Infographic
Unbounce – The DIY Landing Page Platform

Level 2 Twitter Tip: Lists Vs. Saved Hashtag Searches

Level 2 Twitter tips are for those who’ve mastered the basics of Tweeting  and are now ready to move on to the real value of the platform.

At first glance, it might seem a little redundant to have the ability to create lists and saved # searches with the same topic.   Depending on what you’re trying to accomplish with Twitter, using both can be invaluable.

Keep in mind that lists and searches have two very different functions.

  • List:  This groups all tweets by users that you manually add to the list. The posts that you see on the list will include all topics that the selected users tweet about.  There will be no tweets from any users who you have not added to that list.
  • Saved Hashtag Search: This  groups all tweets from users throughout the Twitterverse that have posted an update with the hashtag you have designated in the search.

Here’s an example of why I use both.

In my consulting practice I work with some clients on their Content Marketing strategy.   For this discipline there are two areas where Twitter can make me better at what I do, increase my Read the rest of this entry

I Finally Figured Out How I Can Get Value From SCRIBD by Connecting To Blog Posts

I signed up for Scribd maybe 3 years ago.  I used it for a few different things – that all could be done elsewhere and better.

Perhaps I’m late to the game with this epiphany but I am so excited that I found something useful that can provide value to me and to my online community.

So – here’s the deal.   I have a WP.com blog.  It provides the ability for your readers to print blog posts or pages on demand

The challenge, to me, is always that the printed version looks a lot like a screen shot.  Not exactly, because it does strip out the sidebars and the blog header and just gives you the article but…   once printed, the only way the document relates back to you, is through a footer which has the long url linking to the post.

Sooooo… By taking the post after it’s written, cutting/pasting the text into MS Word, then saving it as a PDF you can upload it into a Scribd account.  If you create (the first time) a Word Template, all of your docs will have the same look and feel.

That all takes about 5 minutes adding on to your blog post time.

Then add a link to the bottom of each post which connects to the url for the PDF in Scribd.

I’ve only just started to do this but click on the link below to see how it works.

DOWNLOAD/PRINT A COPY OF THIS POST

Don’t Confuse Social Media with Content Marketing

Conventional wisdom tells us that most businesses have created accounts on “the sites”.   I’m not going to list all of the social media platforms here – that’s another topic for another day.

There’s been much hype over the last few years about successes that have come from posting updates and all the sundry add-ons.  This encourages people to believe that engaging in social media will help grow their business.

That’s a good thing.  Social Media does work when it’s done right.   Is that all there is though? Read the rest of this entry