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Don’t Confuse Social Media with Content Marketing

Conventional wisdom tells us that most businesses have created accounts on “the sites”.   I’m not going to list all of the social media platforms here – that’s another topic for another day.

There’s been much hype over the last few years about successes that have come from posting updates and all the sundry add-ons.  This encourages people to believe that engaging in social media will help grow their business.

That’s a good thing.  Social Media does work when it’s done right.   Is that all there is though? Read the rest of this entry

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