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You’ve Tried the Rest, Now Try the Best!

How many times have you seen that slogan on a take-out pizza box?  Does it somehow validate your decision to choose that particular restaurant?   If you see it on a pizza box at someone else’s home does it somehow persuade you to switch your own pizza preference?

How about the plethora of  auto insurance companies that each claim they will save you hundreds of dollars if you switch from your current carrier, or the bank claiming they have the best loan rate?

Do any of these statements have any meaning for you? Of course  they don’t. They can’t all be Read the rest of this entry