Blog Archives

Why Are We Having This Meeting Anyway?

Did you ever attend a scheduled meeting or phone conversation with one agenda item and you end up talking about something completely different?

It’s not always a bad thing if a new, more urgent topic comes up and you choose to address it.  If that’s what happens, it’s fine – as long as the original issues doesn’t fall by the wayside.

One way to avoid this, is simply to open the meeting with a statement of purpose.  It can be one sentence but once you put it out there, you and the other guy(s) at the meeting are starting on the same page.  If another topic is suggested and you want to deviate from your plan, that’s fine as long as you all set another time to discuss the stated topic.

It goes along with an older post I wrote about Inverting Your Phone Calls. 

Pretty simple stuff but if you do it, you’ll be making much better use of your meeting time.

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Coffee Shop Commerce: 5 Ways To Use Hot Beverages To Grow Your Biz

It’s not uncommon to meet colleagues, customers or prospects in public venues such as coffee shops.  My observation is most people are using them strictly for scheduled short meetings with specific people – you talk, have a cup then leave.  There’s more to it if you look deeper.

HOLD COURT

Schedule at least 2 mornings or afternoons (not lunch hours) per week – when you have “computer work” to do –  and set yourself at a table.  Announce to your SOI in advance when and where you’ll be.  “I’ll be hanging out at Janie and Jackies’s Jumpin Java Joint Tuesday morning.  If you’re out and about, stop by and say Hi.” Read the rest of this entry

Who’s Afraid Of The QR Code? Tra La La La La!

Although the  2D Quick Response code technology has been around for about 15 years,  it seems that with advent of smart phones, QR is starting to hit its stride.

One of the coolest things about QR codes is that they really provide businesses of all sizes equal opportunity.  This very powerful marketing tool has virtually no cost.  I know – the same thing can be said about Facebook, Twitter and a host of other Social Media applications.  The difference is Read the rest of this entry

You’ve Tried the Rest, Now Try the Best!

How many times have you seen that slogan on a take-out pizza box?  Does it somehow validate your decision to choose that particular restaurant?   If you see it on a pizza box at someone else’s home does it somehow persuade you to switch your own pizza preference?

How about the plethora of  auto insurance companies that each claim they will save you hundreds of dollars if you switch from your current carrier, or the bank claiming they have the best loan rate?

Do any of these statements have any meaning for you? Of course  they don’t. They can’t all be Read the rest of this entry

MAKE MORE MONEY BY INVERTING YOUR PHONE CALLS

I know the title may sound a little odd but it means exactly what it says.   The way most of us tend to make business calls is completely backwards in terms of productivity. This applies as much to other business calls – not just sales but I am specifically addressing sales calls here.  It will create happier clients which ultimately will earn you more money.


The good news is that it’s an easy fix.

When we first meet a client we put a great deal of effort into building a relationship which includes getting to know them as people – not just clients.  This is a good thing.  We learn things about each other such as hobbies, family and a host of other things.  They don’t necessarily become close friends but they do become more than strangers.

So in addition to business stuff our phone calls usually include some kind of non business chit-chat. You know, asking how they enjoyed their recent holiday trip – or they ask us about ours.

There’s nothing wrong with doing that. It helps Read the rest of this entry