According to a study performed by CNBC, the number EMEA business leaders relying on Twitter as a vital tool in their business and marketing efforts, has grown significantly.
Looking at the number of users among European executives who use Social Media as a tool, Facebook continues to lead the pack. Twitter comes in well below when based on the number of accounts. 77% of execs have Facebook accounts while only 38% have Twitter accounts.
The point to note however, is that the Facebook number has declined in the last 12 months from 81% to 77%, while Twitter use continues to grow. Their 38% was up from 31% a year ago.
Conventional wisdom tells us that most businesses have created accounts on “the sites”. I’m not going to list all of the social media platforms here – that’s another topic for another day.
There’s been much hype over the last few years about successes that have come from posting updates and all the sundry add-ons. This encourages people to believe that engaging in social media will help grow their business.