Blog Archives

Survey Monkey now has a Facebook App. Embed Surveys on your Page

If you haven’t used Survey Monkey,  you should check it out.  I’ve used it a few times and it works really well. You can customize the format, questions and how you want to receive your feedback.

They’ve now created a Survey Monkey/Facebook app so you can embed a custom survey directly on your Facebook Page.   I haven’t tried it yet but this link has the instructions on how to add the app and set up a survey.

This app only works on Facebook Pages – not on personal profiles.

If anyone has tried it, or is going to try it,  let me know how it works.  I plan to check it out myself but not until next week.  I’m thinking of doing a survey about surveys.

EMEA Use of Twitter as a Marketing Tool Increased from 31% to 61% in 12 Months

According to a study performed by CNBC, the number EMEA business leaders relying on Twitter as a vital tool in their business and marketing efforts, has grown significantly.

Looking at the number of users among European executives who use Social Media as a tool, Facebook continues to lead the pack.  Twitter comes in well below when based on the number of accounts.  77% of execs have Facebook accounts while only 38% have Twitter accounts.

The point to note however, is that the Facebook number has declined in the last 12 months from 81% to 77%, while Twitter use continues to grow.  Their 38%  was up from 31% a year ago.

The CNBC article, posted on 9/13/11 also takes a look at some other interesting trends in business use of technology.  Definitely worth a read.

 

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Level 2 Twitter Tip: Lists Vs. Saved Hashtag Searches

Level 2 Twitter tips are for those who’ve mastered the basics of Tweeting  and are now ready to move on to the real value of the platform.

At first glance, it might seem a little redundant to have the ability to create lists and saved # searches with the same topic.   Depending on what you’re trying to accomplish with Twitter, using both can be invaluable.

Keep in mind that lists and searches have two very different functions.

  • List:  This groups all tweets by users that you manually add to the list. The posts that you see on the list will include all topics that the selected users tweet about.  There will be no tweets from any users who you have not added to that list.
  • Saved Hashtag Search: This  groups all tweets from users throughout the Twitterverse that have posted an update with the hashtag you have designated in the search.

Here’s an example of why I use both.

In my consulting practice I work with some clients on their Content Marketing strategy.   For this discipline there are two areas where Twitter can make me better at what I do, increase my Read the rest of this entry

I Finally Figured Out How I Can Get Value From SCRIBD by Connecting To Blog Posts

I signed up for Scribd maybe 3 years ago.  I used it for a few different things – that all could be done elsewhere and better.

Perhaps I’m late to the game with this epiphany but I am so excited that I found something useful that can provide value to me and to my online community.

So – here’s the deal.   I have a WP.com blog.  It provides the ability for your readers to print blog posts or pages on demand

The challenge, to me, is always that the printed version looks a lot like a screen shot.  Not exactly, because it does strip out the sidebars and the blog header and just gives you the article but…   once printed, the only way the document relates back to you, is through a footer which has the long url linking to the post.

Sooooo… By taking the post after it’s written, cutting/pasting the text into MS Word, then saving it as a PDF you can upload it into a Scribd account.  If you create (the first time) a Word Template, all of your docs will have the same look and feel.

That all takes about 5 minutes adding on to your blog post time.

Then add a link to the bottom of each post which connects to the url for the PDF in Scribd.

I’ve only just started to do this but click on the link below to see how it works.

DOWNLOAD/PRINT A COPY OF THIS POST

If Client Trust Isn’t Your #1 Priority, You May Want to Turn in Your Salesman’s Badge

Part One of A Two-Part Rant On Integrity

If you think that your well rehearsed sales techniques, good looks, charm, firm handshake, thousands of Twitter followers,  a flash intro on your website, a full color ad, or the magnetic sign on the side of your vehicle will close a sale for you – think again.

It’s all about building relationships with clients.  Whether it’s a personal relationship or a business relationship, there are three elements to building and maintaining something strong and enduring.

  • Trust
  • Trust
  • Trust

Earning trust starts from day one. It can be as simple as actually thinking about what you say – which is all too rare these days. When  someone first asks if your product or service can help them, the most common answer is something like,  “Absolutely.  You’ve already missed the mark.

The answer, of course, should be in your own words but the message absolutely must be   Read the rest of this entry

The Networker’s Lament – A Doggerel on Mishandling Leads

I met her at a network group.
We chatted over onion soup.
Her business seemed to need my stuff.
Her current stuff? Not good enough.

We said we’d chat in a couple of days,
Exchanged our cards, then parted ways
I stacked her card with all the rest.
Gave it a star, ‘cause it was best.

I really planned on tweeting tweets
And setting up some real life meets.
I’d like her page and she’d like mine.
Our businesses would soon align.

When morning came, I had some tea.
I knew the task awaiting me.
My laptop squarely in my lap,
I’d enter names in my contact app.

First, I’d make a call or two,
Then out the door, with things to do.
The stack of cards just shrank away
To the far, far back of my action tray

Strong leads they were. I know I missed ‘em.
I never put them in the system.
“It’s okay” I sighed, with a droop.
“There’s always another network group.”

If you’d like to discuss setting up a process so this doesn’t keep happening to you, please reach out to me.

How Vilfredo Pareto Might Be Limiting Your Sales Team

Vilfredo Pareto

Somewhere around 1906, economist Vilfredo Pareto observed that 80% of the land in Italy was owned by 20% of its citizens.  Sometime later he noted that 80% of the peas in his garden came from 20% of the pods.   Thus, the well-known 80/20 rule was born.  During his career he studied this as it relates to distribution of wealth and income. As a side note, his work was very controversial during the rise of Fascism

In the 1940s, Management Consultant Joseph Juran applied this principle to business. “80% of our revenue comes from 20% of our customers” and so on.

Today it is primarily a “given” that 80% of the sales come from 20% of the salespeople. A debate crops up from time to time regarding the best use of a sales manager’s efforts.  Should he nurture the top 20%, the middle 60% or the bottom 20%.  Several schools of thought exist as to the best answer.

Here’s the rub.  Many people consider the 80/20 rule as a truth.  It may be a truth but it most assuredly is not an absolute truth.

The best example of truth Vs. absolute truth I have heard is this:  Read the rest of this entry

Don’t Confuse Social Media with Content Marketing

Conventional wisdom tells us that most businesses have created accounts on “the sites”.   I’m not going to list all of the social media platforms here – that’s another topic for another day.

There’s been much hype over the last few years about successes that have come from posting updates and all the sundry add-ons.  This encourages people to believe that engaging in social media will help grow their business.

That’s a good thing.  Social Media does work when it’s done right.   Is that all there is though? Read the rest of this entry

The Secret Place Where Marketing Ends and Sales Begins

The larger the company, the more of a bright line exists between sales and marketing. In fact, in most large companies there is a probability that your sales and marketing folks enjoy membership in a mutual dis-admiration society. This dysfunctional relationship costs the company money.

This is in area where large businesses should take a page from the smallest of small businesses. They know the secret: If marketing and sales functions are executed properly, no one should be aware where one ends and the other begins. Read the rest of this entry

One Small Step Backwards For Online Retailing

I just got the following email from the Amazon Affiliate program. No need to say more.

Hello,
For well over a decade, the Amazon Associates Program has worked with thousands of Connecticut residents. Unfortunately, the budget signed by Governor Malloy contains a sales tax provision that compels us to terminate this program Read the rest of this entry

10 Productivity Tips For Solopreneurs Who Work At Home

One of the reasons that many of us started our own businesses because we believe that our creativity and our potential are often restrained by the structure of the corporation. The challenge is that while we may be increasing our capacity to be creative, it’s very easy to decrease our capacity to be productive.

Here are some things you can do maintain your productivity.

#1. Pick a time/activity management system and stick to it. Everyone has their own opinions on the best system. If you work alone, you can use anything you want – but you have to have some method of scheduling tasks and appointments. Then you have to use it.

#2. Make a work schedule. Decide what hours you want to work over the course of a typical week. Write them down. “Work when you want” does not mean “Do everything else you must and want to do and work with whatever time you have leftover” Read the rest of this entry

Direct Your QR Traffic With A Gateway Page

When small businesses board the QR train the first stop is typically a link to their homepage or a vCard. Once they realize that it can go further, the challenge becomes deciding which URL to send their Q-Audience to.

There are so many choices of how best to use QR for your business. Where you want to send people may change from time to time – in fact it is very likely that it will change as you business grows.

I have some tightly targeted QR codes but I also have one that I call my QR Gateway. I actually have this code on a car magnet. Read the rest of this entry