The larger the company, the more of a bright line exists between sales and marketing. In fact, in most large companies there is a probability that your sales and marketing folks enjoy membership in a mutual dis-admiration society. This dysfunctional relationship costs the company money.
This is in area where large businesses should take a page from the smallest of small businesses. They know the secret: If marketing and sales functions are executed properly, no one should be aware where one ends and the other begins. Read the rest of this entry