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If Client Trust Isn’t Your #1 Priority, You May Want to Turn in Your Salesman’s Badge

Part One of A Two-Part Rant On Integrity

If you think that your well rehearsed sales techniques, good looks, charm, firm handshake, thousands of Twitter followers,  a flash intro on your website, a full color ad, or the magnetic sign on the side of your vehicle will close a sale for you – think again.

It’s all about building relationships with clients.  Whether it’s a personal relationship or a business relationship, there are three elements to building and maintaining something strong and enduring.

  • Trust
  • Trust
  • Trust

Earning trust starts from day one. It can be as simple as actually thinking about what you say – which is all too rare these days. When  someone first asks if your product or service can help them, the most common answer is something like,  “Absolutely.  You’ve already missed the mark.

The answer, of course, should be in your own words but the message absolutely must be   Read the rest of this entry