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WHATCHOO BUYING THAT THING FOR?

There are two ways of increasing the size of a particular order.

  1. INCREASING QUANTITIES (this is usually based on volume discounts)
  2. SELLING ADDITIONAL ITEMS

The second item is much easier than it seems  but a lot of folks do it wrong which results in the impression that it’s difficult.  This is human nature. If you try something and it doesn’t achieve the desired results, it must be an ineffective strategy.

In addition to being more effective, doing this right way demonstrates to the customer that you really are interested in him.  Remember the core principle of selling organically is to care about the customer.

Below are two scenarios – the first represents the most common Read the rest of this entry

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