One of the questions that seems to come up pretty frequently in coaching sessions is “What is the best method of staying in touch with my prospects and clients.”
There are so many different ways to communicate with people today it’s hard to know what is the most effective choice. Here’s the magic answer.
It’s Up To Them!
Too often you hear sales folks say things like.
I don’t believe in all this new technology. You can Tweet, Email and Facebook all you want but business is done in person. MY clients like to see who they dealing with and I like to be out there shaking hands – it’s what I love about sales,
It makes no sense to use old-school techniques. MY clients have no time to waste on personal meetings. I stay in touch by Twitter, Texting, Email, and current up to date methods. You have to use the latest thing to show that you are on the cutting edge. I simply don’t have the time to visit and call everyone.
Either of those positions is fine – as long as you Read the rest of this entry →