Blog Archives

Who’s Afraid Of The QR Code? Tra La La La La!

Although the  2D Quick Response code technology has been around for about 15 years,  it seems that with advent of smart phones, QR is starting to hit its stride.

One of the coolest things about QR codes is that they really provide businesses of all sizes equal opportunity.  This very powerful marketing tool has virtually no cost.  I know – the same thing can be said about Facebook, Twitter and a host of other Social Media applications.  The difference is Read the rest of this entry

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“Bolt-On” Social Media

I was having coffee the other day with my friends, Heather Flournoy and Chris Roberts. To be more accurate I was actually drinking bottled water which, although she is far too nice to say anything, I suspect was noticed by Heather. Heather is the founder and driving force behind KATONAH GREEN, a very well-known sustainable living community organization and  blog.  Anyway – I digress.

Somewhere in the conversation we got to talking about how some mature businesses have, in the last year or so, tiptoed into the Social Media waters.

The thing is that more than a few of these organizations have added FB biz pages and Twitter accounts primarily because everyone says it’s the new,  Read the rest of this entry