Blog Archives

EMEA Use of Twitter as a Marketing Tool Increased from 31% to 61% in 12 Months

According to a study performed by CNBC, the number EMEA business leaders relying on Twitter as a vital tool in their business and marketing efforts, has grown significantly.

Looking at the number of users among European executives who use Social Media as a tool, Facebook continues to lead the pack.  Twitter comes in well below when based on the number of accounts.  77% of execs have Facebook accounts while only 38% have Twitter accounts.

The point to note however, is that the Facebook number has declined in the last 12 months from 81% to 77%, while Twitter use continues to grow.  Their 38%  was up from 31% a year ago.

The CNBC article, posted on 9/13/11 also takes a look at some other interesting trends in business use of technology.  Definitely worth a read.

 

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Level 2 Twitter Tip: Lists Vs. Saved Hashtag Searches

Level 2 Twitter tips are for those who’ve mastered the basics of Tweeting  and are now ready to move on to the real value of the platform.

At first glance, it might seem a little redundant to have the ability to create lists and saved # searches with the same topic.   Depending on what you’re trying to accomplish with Twitter, using both can be invaluable.

Keep in mind that lists and searches have two very different functions.

  • List:  This groups all tweets by users that you manually add to the list. The posts that you see on the list will include all topics that the selected users tweet about.  There will be no tweets from any users who you have not added to that list.
  • Saved Hashtag Search: This  groups all tweets from users throughout the Twitterverse that have posted an update with the hashtag you have designated in the search.

Here’s an example of why I use both.

In my consulting practice I work with some clients on their Content Marketing strategy.   For this discipline there are two areas where Twitter can make me better at what I do, increase my Read the rest of this entry

Don’t Confuse Social Media with Content Marketing

Conventional wisdom tells us that most businesses have created accounts on “the sites”.   I’m not going to list all of the social media platforms here – that’s another topic for another day.

There’s been much hype over the last few years about successes that have come from posting updates and all the sundry add-ons.  This encourages people to believe that engaging in social media will help grow their business.

That’s a good thing.  Social Media does work when it’s done right.   Is that all there is though? Read the rest of this entry

How Cool is BlackBird Pie?

So now you can embed a live tweet in your blog using WordPress Blackbird Pie.

Like this that i just posted on Twitter.

Doesn’t have to be your own tweet.  It takes two seconds to do. – very cool.

Details HERE

FourSquare + Twitter: Might Be A Double Edged Sword

Social Media lovers who use both Twitter and Foursquare really need to look at the impact of cross-pollination between the two. You may be hurting your online image if you’re not doing it right.

There are basically two kinds of Foursquare users – casual and passionate.

If you are a passionate user, you most likely have your FS posts automatically posting to your Twitter and/or Facebook profiles. You need to think it through to make sure you’re accomplishing what you intend.  If you are involved in Social Media to be a part of the global online community you have to consider it what you are doing is furthering that goal or hurting it.

While your FS friends may be interested to know where you are every minute Read the rest of this entry

Who’s Afraid Of The QR Code? Tra La La La La!

Although the  2D Quick Response code technology has been around for about 15 years,  it seems that with advent of smart phones, QR is starting to hit its stride.

One of the coolest things about QR codes is that they really provide businesses of all sizes equal opportunity.  This very powerful marketing tool has virtually no cost.  I know – the same thing can be said about Facebook, Twitter and a host of other Social Media applications.  The difference is Read the rest of this entry

“Bolt-On” Social Media

I was having coffee the other day with my friends, Heather Flournoy and Chris Roberts. To be more accurate I was actually drinking bottled water which, although she is far too nice to say anything, I suspect was noticed by Heather. Heather is the founder and driving force behind KATONAH GREEN, a very well-known sustainable living community organization and  blog.  Anyway – I digress.

Somewhere in the conversation we got to talking about how some mature businesses have, in the last year or so, tiptoed into the Social Media waters.

The thing is that more than a few of these organizations have added FB biz pages and Twitter accounts primarily because everyone says it’s the new,  Read the rest of this entry