I know that I’m fond of saying that most things are simpler than you think, but frankly it’s true.
Social Media is a valuable component of your content marketing plan. When done in a fashion that is consistent with your other efforts, it works. The primary mission of your social media component is to build and interact with your community. That’s pretty simple.
As the image shows businesses do close deals from Social Media. The slide originated in an inbound marketing slideshow on Marketo’s Facebook Page. If you don’t “like” them yet, you should.
Simple rule: Social Media works when you do it right.