Monthly Archives: September 2011

Survey Monkey now has a Facebook App. Embed Surveys on your Page

If you haven’t used Survey Monkey,  you should check it out.  I’ve used it a few times and it works really well. You can customize the format, questions and how you want to receive your feedback.

They’ve now created a Survey Monkey/Facebook app so you can embed a custom survey directly on your Facebook Page.   I haven’t tried it yet but this link has the instructions on how to add the app and set up a survey.

This app only works on Facebook Pages – not on personal profiles.

If anyone has tried it, or is going to try it,  let me know how it works.  I plan to check it out myself but not until next week.  I’m thinking of doing a survey about surveys.

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EMEA Use of Twitter as a Marketing Tool Increased from 31% to 61% in 12 Months

According to a study performed by CNBC, the number EMEA business leaders relying on Twitter as a vital tool in their business and marketing efforts, has grown significantly.

Looking at the number of users among European executives who use Social Media as a tool, Facebook continues to lead the pack.  Twitter comes in well below when based on the number of accounts.  77% of execs have Facebook accounts while only 38% have Twitter accounts.

The point to note however, is that the Facebook number has declined in the last 12 months from 81% to 77%, while Twitter use continues to grow.  Their 38%  was up from 31% a year ago.

The CNBC article, posted on 9/13/11 also takes a look at some other interesting trends in business use of technology.  Definitely worth a read.

 

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Level 2 Twitter Tip: Lists Vs. Saved Hashtag Searches

Level 2 Twitter tips are for those who’ve mastered the basics of Tweeting  and are now ready to move on to the real value of the platform.

At first glance, it might seem a little redundant to have the ability to create lists and saved # searches with the same topic.   Depending on what you’re trying to accomplish with Twitter, using both can be invaluable.

Keep in mind that lists and searches have two very different functions.

  • List:  This groups all tweets by users that you manually add to the list. The posts that you see on the list will include all topics that the selected users tweet about.  There will be no tweets from any users who you have not added to that list.
  • Saved Hashtag Search: This  groups all tweets from users throughout the Twitterverse that have posted an update with the hashtag you have designated in the search.

Here’s an example of why I use both.

In my consulting practice I work with some clients on their Content Marketing strategy.   For this discipline there are two areas where Twitter can make me better at what I do, increase my Read the rest of this entry

I Finally Figured Out How I Can Get Value From SCRIBD by Connecting To Blog Posts

I signed up for Scribd maybe 3 years ago.  I used it for a few different things – that all could be done elsewhere and better.

Perhaps I’m late to the game with this epiphany but I am so excited that I found something useful that can provide value to me and to my online community.

So – here’s the deal.   I have a WP.com blog.  It provides the ability for your readers to print blog posts or pages on demand

The challenge, to me, is always that the printed version looks a lot like a screen shot.  Not exactly, because it does strip out the sidebars and the blog header and just gives you the article but…   once printed, the only way the document relates back to you, is through a footer which has the long url linking to the post.

Sooooo… By taking the post after it’s written, cutting/pasting the text into MS Word, then saving it as a PDF you can upload it into a Scribd account.  If you create (the first time) a Word Template, all of your docs will have the same look and feel.

That all takes about 5 minutes adding on to your blog post time.

Then add a link to the bottom of each post which connects to the url for the PDF in Scribd.

I’ve only just started to do this but click on the link below to see how it works.

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