You’ve Tried the Rest, Now Try the Best!

How many times have you seen that slogan on a take-out pizza box?  Does it somehow validate your decision to choose that particular restaurant?   If you see it on a pizza box at someone else’s home does it somehow persuade you to switch your own pizza preference?

How about the plethora of  auto insurance companies that each claim they will save you hundreds of dollars if you switch from your current carrier, or the bank claiming they have the best loan rate?

Do any of these statements have any meaning for you? Of course  they don’t. They can’t all be

DWI – Don’t Wing It! (Well, maybe once)

There are going to  be moments when you are faced with having to answer a question or concern from a client or prospect that you’ve never had to answer before.   You have two options.

You can take the question under advisement and promise a response after you research it.  Or you can improvise an answer.  Which choice you make is