Monthly Archives: August 2010
One of my pet peeves is when sales or marketing type people fall into a syndrome that I call “Why use one word when you can use ten?”
It seems to be a pretty rampant tendency to ignore the fact that a prospect is not likely to evaluate a product based on the cleverness of the slogan or sales verbiage. In fact, a long, cutesy explanation of something can often miss the target because it doesn’t simply let your audience know what it is your product does. It can even appear somewhat deceptive.
The best example of this that I’ve ever seen is a scene from one of favorite movies of all time – The Muppets Take Manhattan. As they say on the talk shows “let me set up the clip Read the rest of this entry